Senior Marketing & Communication Specialist

Responsibilities

• Develops, produces and maintains high-quality website content and messaging for a portfolio of approx. 12-14 departments and programs across the school, which special focus on optimizing text for both external audiences and AI search.
• Independently researches, recommends, and implements marketing projects and strategies.
• Uses data and analytics to evaluate and report on effectiveness of marketing and communications strategies and content, and recommends improvements.
• Acts as a liaison for the Marketing and Communications Team to academic departments and provides them expertise and advice. Guides and directs outside vendors and consultants on projects.
• - Researches, writes and produces complex, advanced marketing and communications materials for a portfolio of departments and programs within the school
• - Creates, designs and produces content which reinforce brand, marketing and message strategy, including text, images, graphics, video, and flyers for digital, social, and print.
• - Leads development of design and content for the website for a portfolio of departments and programs within the school; leads technical projects with web developers for new applications and enhancements.
• - Develops strategy and content for social media communications; evaluates effectiveness and leads new initiatives
• - Prepares and presents reports on communications strategies; evaluates results and recommends strategies or new initiatives. Monitors analytics for the website and uses data to inform content and enrollment strategy.
• - Hires, trains and oversees professional and support staff, students, and temporary workers. May supervise a staff role. Manages hiring, evaluation and oversight of outside vendors and consultants.

Requirements

• Bachelor's Degree Related area of study
• 5-7 years Marketing and communications experience
• High level user of the MS Office Suite (Word, PowerPoint and Excel).
• Demonstrated proficiency in social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, and others)
• Skills and experience with many or all of the following: Adobe Creative Suite; Google Analytics; video editing software; web content management and HTML

Preferred

• Experience in education or non-profit setting
• Excellent attention to detail
• Experiences in a related disciplinary area of Arts and Humanities/Social Sciences/STEM preferred
• Experiences writing for the website with a working knowledge of AI search optimization as well as web analytics tools