Marketing Communications Manager, Donor Engagement

Responsibilities

• Lead the development and execution of comprehensive donor communication strategies supporting non-cash and legacy giving audiences across the full engagement lifecycle, including education, cultivation, and stewardship.
• Plan and lead multi-channel donor journeys incorporating direct mail, email, web, social media, newsletters, and virtual experiences to support both prospect nurturing and ongoing donor engagement.
• Implement both “cool” and “warm” lead‑nurturing strategies, ensuring coordinated messaging, timing, and audience targeting.
• Lead all aspects of the creation of donor-facing materials such as brochures, booklets, one-pagers, newsletters, surveys, and digital assets, ensuring accuracy, clarity, brand alignment, and emotional resonance.
• Serve as lead writer and designer (or partner with internal/external designers as appropriate) for select communication vehicles, including newsletters and email campaigns.
• Strategize on and integrate donor story spotlights and impact narratives across appropriate communications to demonstrate mission value and donor impact.
• Create, lead, and deploy donor email campaigns, e‑chases, automated journeys, and anniversary or breakthrough outreach.
• Develop and maintain planned giving and donor-focused webpages, including lead-generation elements and supporting content.
• Collaborate with internal partners to ensure all external digital communications are supported by timely and accurate internal notification and drop communications.
• Plan, lead, and implement virtual and in-person experiences, including all pre- and post-event communications and follow-up.

Requirements

• Bachelor’s degree or equivalent work experience.
• Minimum of three (3) years of experience.
• Experience in a communications, marketing, or public relations role, with a national scope preferred.
• Experience leading communications, project management, and editorial planning.
• Experience working with volunteers and donors, with a working understanding of fundraising.
• Highly organized, with a proven track record of leading complex projects, multitasking, and setting priorities.
• Strong writer with excellent written and verbal communication skills, adaptable to a variety of media.
• Ability to work independently and as a member of a team.
• Analytical and problem-solving skills, with the ability to think critically and with context.
• Self-motivated and able to work with limited supervision.

Preferred

• Five (5) - Eight (8) years of experience.
• Prior experience in a non-profit setting, national level preferred.
• Experience working with donors and volunteers in a philanthropy setting, with further preference for experience with major and planned giving.
• Working in a collaborative setting.
• Knowledge of design, such as Canva, Adobe InDesign, Adobe Illustrator, or other similar platforms.
• Ability to demonstrate the data to support content development decisions.
• Experience navigating the complexities of a large, matrixed organization.
• Experience providing updates in Customer Relationship Management (CRM) software.

Benefits

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
• As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.