Senior Marketing Automation Specialist

Responsibilities

• Design, build, test, launch, and optimize automated marketing programs and customer journeys.
• Translate marketing objectives into scalable workflows, triggers, audience logic, and automation requirements.
• Identify opportunities to automate repetitive marketing activities and improve existing processes.
• Develop reusable automation approaches that can support multiple segments, campaigns, or customer journeys.
• Lead complex automation initiatives from requirements through launch and optimization.
• Lead the execution and optimization of complex email campaigns and automated communications.
• Apply email marketing standards and best practices across campaign development, testing, deployment, and optimization.
• Partner with segment marketers on targeting, segmentation, sequencing, and lifecycle communication strategies.
• Coordinate campaign dependencies across Content, Digital Experience, Analytics, Data, Technology, and other stakeholders.
• Identify opportunities to improve engagement and effectiveness through testing and performance analysis.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline, or equivalent relevant experience.
• Minimum of 6 years of progressively responsible experience in marketing automation, email marketing, lifecycle marketing, digital marketing, or a related field.
• Strong knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, email marketing, and content marketing.
• Strong knowledge of HTML and CSS preferred
• Solid understanding of analytics with the ability to generate and interpret reports to make data-driven decisions.
• Excellent written and verbal communication skills
• Excellent project management and time management skills
• Strong analytical, problem-solving, communication, and stakeholder-management skills with a focus on innovative and result-oriented approaches.
• Ability to work independently and as part of a team, managing multiple projects, cross-functional initiatives and deadlines effectively.
• Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies.

Preferred

• Google or related marketing technology related certifications are a plus.

Benefits

• We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees’ needs at all stages of life.
• All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
• We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.