Marketing Automations Manager, Digital Communications

Responsibilities

• Serve as the primary administrator and technical resource for Salesforce Marketing Cloud, Salesforce Personalization (Interaction Studio), Marketing Cloud Intelligence, and related marketing technology platforms.
• Manage Salesforce Marketing Cloud administration activities, including user access and permissions, contact database maintenance, data extensions, automations, API integrations, platform troubleshooting, and data governance to ensure operational efficiency and data integrity.
• Support the development, maintenance, and optimization of email preference centers across all brands, including subscriber management, reporting, and user experience enhancements.
• Contribute to monitoring email deliverability performance, inbox placement, sender reputation, and compliance with CAN-SPAM, GDPR, and other applicable privacy regulations.
• Design, build, and optimize segmented email campaigns, dynamic content, automated workflows, and multi-channel customer journeys across email and SMS to support fan engagement, customer lifecycle initiatives, and revenue goals.
• Build, maintain, and optimize member, client, and campaign audiences using Salesforce Marketing Cloud, GrowthLoop, and related platforms, identifying opportunities to improve targeting, operational efficiencies, and campaign performance.
• Contribute to developing automated reporting and dashboard solutions using Salesforce, PowerBI and related tools with the goal of providing actionable insights into campaign performance, audience engagement, customer behavior, and revenue attribution.
• Partner with Analytics and CRM teams to enhance reporting capabilities, improve data visibility, and support data-driven decision-making across digital communications programs.
• Manage the end-to-end execution of email, including audience selection, segmentation, campaign configuration, testing, deployment, quality assurance, performance analysis, and optimization across all HBSE brands, with a primary focus on the Philadelphia 76ers, New Jersey Devils, and Prudential Center.
• Serve as a subject matter expert for digital marketing platforms by providing technical support, documentation, training, and cross-functional knowledge sharing to expand team capabilities and adoption of platform functionality.

Requirements

• 5+ years of relevant Email and SMS marketing or CRM experience required
• Strong technical proficiency in Salesforce Marketing Cloud, and various marketing cloud features like Email Studio, Automation Studio, Data Intelligence, Journey builder and Audience Builder.
• Experience with audience segmentation tools and dynamic content tools integrated with Salesforce Marketing Cloud, such as GrowthLoop.
• Experience building email templates designed and optimized for mobile, AMPscript, basic HTML knowledge and CSS knowledge.
• CRM, data management, SQL, reporting and analytics experience
• Passion for staying up-to-date with Email marketing trends and best practices
• Excellent communications skills; ability to present ideas clearly and concisely
• Ability to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles; works well under pressure

Benefits

• Medical/Dental/Vision/Flexible Spending Accounts
• Pretax Transportation Benefit
• Generous Parental Leave policies
• 401K (with a company match after 1 year of service)
• Generous Paid Time Off policies
• 13 Paid Holidays
• ½ Day Summer Fridays
• Complimentary or Discounted Sports & Concert Tickets
• On Site Fitness Rooms
• Other League & Partner Discounts