Sr. Marketing Automation Specialist (Hybrid)

Responsibilities

• Marketing Automation
• - Implement and monitor the performance and functionality of initiatives within the marketing automation roadmap, ensuring alignment with Salesforce technology investments.
• - Execute email marketing campaigns and monitor omnichannel campaign implementation, including SMS, digital ads, direct mail, fax and other channels.
• - Manage day-to-day priority MMX digital marketing campaign operations, ensuring timely and accurate execution across channels while maintaining high quality and compliance standards.
• - Develop and optimize automation workflows to enable the marketing team to efficiently launch campaigns with minimal manual intervention.
• - Contribute to process improvement initiatives by identifying areas where automation and operational efficiencies can enhance productivity and campaign effectiveness.
• - Leverage core features of Salesforce Marketing Cloud—including Automation Studio, Journey Builder, SQL, Einstein, and its data model—to drive results for MMX retention and priority acquisition campaigns.
• - Use Salesforce Data Cloud and Marketing Cloud Personalization to segment and activate audience data, to create more targeted and personalized campaigns.
• Digital Campaign Operations & Analysis
• - Responsible for the deployment of multichannel campaigns and automation to streamline processes and improve efficiency.

Requirements

• Bachelor’s degree required concentration in computer science, business administration, marketing or related degree preferred; Master’s Degree a plus.
• Minimum 5+ years’ experience in digital marketing required; experience with membership or subscription services a plus.
• Extensive knowledge and demonstrated experience with Salesforce Marketing Cloud or similar marketing automation platform and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations.
• Demonstrated experience with database management concepts and best practices; including utilizing and managing large databases.
• Demonstrated experience using customer data platforms such as Salesforce Data Cloud and personalization tools such as Salesforce Marketing Cloud Personalization or related technologies to unify customer data, analyze behaviors, and optimize marketing strategies across channels.
• Excellent collaboration and communications skills working with both internal teams and external stakeholders; ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.
• Broad technical skills are necessary; thorough knowledge of technologies such as SQL, Excel, AMPscript, HTML/CSS is required.
• Salesforce Marketing Cloud certifications are a plus.
• Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills.

Benefits

• We encourage and support professional development for our employees, and we are dedicated to social responsibility.