Sr. Marketing Automation Manager

Responsibilities

• Lead the operating strategy and roadmap for Marketing, with a primary focus on Growth Marketing, and ensure Creative and Communications are supported by consistent planning, workflow, and measurement
• Own the marketing technology roadmap and be accountable for its outcomes, defining requirements, priorities, and success measures while partnering with business systems teams who own configuration, administration, and delivery
• Continuously scout and evaluate new marketing technologies, including AI-enabled tools, and lead the business case, adoption, and change management as the stack evolves
• Design and continuously improve the demand lifecycle, from lead scoring and segmentation through nurture and handoff, to increase pipeline conversion and velocity
• Partner with Revenue Operations to define shared standards, definitions, and SLAs for lead follow-up and pipeline generation
• Define the reporting and attribution framework that gives leadership clear insight into Growth Marketing funnel performance, Creative and content impact, and Communications reach
• Establish the planning, intake, and workflow processes that connect Growth Marketing, Creative, and Communications so work is prioritized, delivered, and measured consistently
• Partner withStrategy & Analytics + FP&A to forecast and track marketing budget, spend, and return against quarterly and annual plans
• Set data strategy and standards for marketing data quality, enrichment, and segmentation, governed in partnership with business systems teams
• Influence and mentor team members and cross-functional partners, and lead high-priority cross-functional initiatives that improve efficiency and scale across Marketing, Sales, and Customer Success

Requirements

• Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent work experience
• 8+ years of experience in marketing operations (or 5+ years with a Master's degree), including significant experience at a SaaS business and experience leading growth or demand generation operations
• A technologist at your core, with a proven record of evaluating, implementing, and evolving marketing technology, including marketing automation, CRM, analytics, and account-based marketing platforms, and the technical depth to define requirements and challenge solutions
• Experience operating across multiple marketing disciplines, such as growth marketing, creative, and communications, and building the processes that connect them
• Proven track record building funnel reporting, attribution, and dashboards, and turning complex data into actionable recommendations
• Demonstrated ability to lead cross-functional initiatives, influence senior stakeholders, and partner effectively with business systems and IT teams
• Strong written and verbal communication, including the ability to explain complex problems clearly and build consensus
• Comfortable using AI-native tools to accelerate workflows and improve efficiency.

Preferred

• Experience with web analytics, data enrichment, intent, and business intelligence tools
• Experience partnering with FP&A on marketing budgeting and ROI analysis
• Experience supporting creative production and communications workflows, such as content, brand, and public relations
• Background in government technology, public sector, or other long-sales-cycle B2B environments

Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• A collaborative office environment with weekly catered lunches