Lead Marketing Automation & Analytics Specialist

Responsibilities

• Lead the planning, execution, testing, and optimization of email, SMS, landing page, and automated marketing campaigns.
• Manage audience segmentation, personalization strategies, campaign scheduling, and communication workflows.
• Ensure campaign quality through comprehensive testing and validation of content, data, links, tracking, and deliverability.
• Develop and optimize customer journeys that improve engagement, conversion, retention, and donor participation.
• Supervise and support marketing team members, including coaching, workload management, and professional development.
• Develop and maintain dashboards, reports, and performance metrics that measure campaign effectiveness and business outcomes.
• Analyze marketing and audience data to provide insights and recommendations that improve engagement and return on investment.
• Partner with stakeholders to define KPIs and reporting requirements aligned with strategic goals.
• Coordinate data and campaign activity across CRM, marketing automation, analytics, advertising, and web platforms.
• Stay current on emerging digital marketing technologies, trends, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience leading or supervising team members.
• Three or more years of experience in email marketing, digital marketing, or marketing automation.
• Hands-on experience with Salesforce Marketing Cloud, including campaign development and management.
• Experience working with CRM platforms such as Salesforce.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and marketing reporting tools.
• Experience building dashboards and translating data into actionable business insights.
• Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
• Strong project management, communication, and organizational skills.

Preferred

• Salesforce Marketing Cloud certifications (Email Studio, Journey Builder, CloudPages).
• Salesforce Education Cloud certification.
• Experience with SMS marketing platforms such as Mogli.
• Experience with Power BI, Google Ads, Meta Ads, and website content management systems such as Optimizely or WordPress.
• Experience with lifecycle marketing, lead nurturing, and marketing attribution.