Responsibilities

• Targeting & segmentation (campaign operations): Own the audience targeting, segmentation (SQL queries of Snowflake data tables to be built into our Iterable system), and personalization data behind our email, SMS, and direct mail campaigns. Partner with Engineering to troubleshoot upstream Data issues that affect our marketing campaigns, as well as enhance and automate the data mechanics and pipelines so the program can scale.
• Analytics & Reporting: Own how member activation and engagement are measured end-to-end (e.g., Looker dashboards). Define, build, and maintain the KPIs, metric definitions, performance reports, and dashboards Growth Marketing runs on — funnel and lifecycle metrics, email/SMS campaign activity, channel efficiency, operational health, and KPI target setting.
• Product & engagement analytics: Bridge marketing activity to member behavior in the Garner app so the team can optimize communications over time.
• Experimentation: Develop and execute on the Growth Marketing team’s A/B testing program and performance reporting.
• Data governance: Build our data foundation alongside Data Management & Engineering, Reporting & Business Intelligence, Growth Product to ensure our data is analysis-ready and trustworthy. Build workflows, documentation, QA practices, and tooling that ensure our metrics are standardized across systems and campaigns.
• Systems & technology stack: Uplevel our data sophistication by designing and building at the systems level, leveraging AI in order to maximize scale and leverage.

Requirements

• 4–6+ years in marketing & growth & analytics, business intelligence, growth analytics, marketing analytics, or a similar data-centric role.
• Hands-on proficiency with Snowflake, SQL, Python, and visualization tools (e.g., Looker, Tableau, Power BI, or similar).
• What you will bring to the team: Expertise in experimentation & reporting. Familiarity with A/B and incrementality test design, statistics, measurement, and optimization.
• Analytical rigor and problem framing. You turn a vague business question into the right analysis, define a defensible metric, and state your assumptions rather than jumping to a chart.
• Self-starter approach with the ability to “roll up your sleeves” and juggle multiple priorities & deadlines, doing whatever is necessary to ensure company success.
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.
• AI fluency. Comfort with and excitement about harnessing AI agents to build analyses, design dashboards, and validate results.

Preferred

• Growth & marketing, B2C, B2B2C, and Product-led Growth subject matter expertise preferred but not required (e.g., customer funnel analytics, cohort and retention curves, channel attribution, lifecycle email/SMS/direct mail performance, targeting/segmentation, personalization)
• Experience with ESP/CRM event data (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo, or similar) is a strong plus.
• AI fluency. Comfort with and excitement about harnessing AI agents to build analyses, design dashboards, and validate results.

Benefits

• flexible PTO
• Medical/Dental/Vision plan options
• 401(k) with company match
• flexible spending accounts
• Teladoc Health and more