Senior Manager, Worldwide Cross-Sell Marketing

Responsibilities

• Cross-sell strategy: Develop a clear, opinionated point of view on each persona at each point in their journey, and guide the team to shape the creative campaigns that meet customers where they are.
• Your team: Manage growth marketing managers across HR, IT, Finance, and Global. Step into key campaigns, give direct feedback, and unblock your team quickly.
• Own Finance cross-sell pipeline: Set the strategy for how and when we approach Finance personas, then run it yourself: building and shipping the in product ads, email sequences, and campaigns that hit the number. You’re the direct point of contact for Finance sales leadership on pipeline performance.
• Sales partnership: Build relationships with sales leadership to hit ambitious pipeline targets, and be the person sales trusts to escalate to.
• White space: Find untapped segments, triggers, and signals that convert into pipeline before anyone else sees them.
• The playbook: Define what best-in-class cross-sell looks like at a category-defining company, and build the playbook other teams will borrow from.

Requirements

• 6+ years of marketing experience, including 1-2 years of people management, ideally leading growth or demand gen marketers at a high-growth B2B SaaS company.
• Strong cross-functional instincts. You understand that sellers have commercial relationships to protect, and you coordinate accordingly.
• A track record as a player-coach who has hit ambitious pipeline goals while both setting strategy and executing.
• Fluency in the Salesforce data model (campaign members, lead/contact records, MQL routing logic). You can self-serve on SFDC reports and spot data problems before they become seller complaints.
• Snowflake or SQL experience, enough to query performance yourself and connect campaign activity to pipeline impact.
• Experience with Outreach or similar sales sequencing tools, Iterable or similar email platforms, and in-product or platform advertising.
• Sharp communication. You can synthesize a complicated ops issue into a one-line Slack.
• Comfort in a fast-paced environment, with energy for experimentation and rapid iteration.

Preferred

• cross-sell marketing experience across multiple products.