Customer Marketing Manager

Responsibilities

• Execute customer marketing plans for assigned segments, accounts, campaigns, or regions in alignment with the strategy, priorities, and annual plan.
• Manage day-to-day delivery of lifecycle programs spanning onboarding, engagement, value realization, renewal support, expansion, and advocacy.
• Prioritize campaign activities within the assigned portfolio using established account tiers, lifecycle stages, engagement signals, and business objectives
• Build and maintain detailed campaign briefs, project plans, calendars, workflows, timelines, and stakeholder communications.
• Create and deploy account- and audience-specific communications across email, digital, social, events, communities, and sales-supported channels using approved messaging and brand standards.
• Execute account-based marketing programs for existing accounts in partnership with Sales and Customer Success.
• Develop and manage customer evidence and advocacy activities, including case studies, testimonials, references, peer speakers, awards, and executive participation.
• Plan and deliver customer events and experiences, including webinars, roundtables, advisory sessions, user forums, and industry engagement programs.
• Coordinate agencies, vendors, creative resources, and internal contributors to deliver programs on time and within approved scope and budget.
• Equip Sales and Customer Success with campaign toolkits, engagement plays, advocacy opportunities, and account-specific communications.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field.
• 5+ years of life sciences marketing experience, including 2+ years in customer marketing, lifecycle marketing, account-based marketing, advocacy, or a related discipline.
• Proven experience executing multi-channel engagement, retention, expansion, or advocacy programs with measurable outcomes.
• Experience working with enterprise accounts in life sciences, industrial technology, SaaS/software, automation, or another complex or regulated market.
• Strong project management skills, including the ability to manage timelines, dependencies, agencies, stakeholders, and concurrent campaigns.
• Experience using CRM, marketing automation, account engagement, and analytics data to execute and optimize programs.
• Excellent written, verbal, presentation, event, and cross-functional collaboration skills.

Preferred

• Experience engaging pharmaceutical or biotechnology manufacturing organizations and operations, engineering, quality, validation, or IT/OT stakeholders.
• Experience with customer advocacy, reference management, executive engagement, community programs, and account-based marketing.
• Knowledge of Salesforce, Microsoft Dynamics 365, Adobe Marketo Engage, or comparable CRM and marketing automation platforms.
• Experience supporting global or regional programs in a matrixed organization.
• Experience managing agencies, vendors, campaign budgets, and performance reporting.

Benefits

• BENEFITS OF WORKING FOR HONEYWELL
• In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. Learn more ( https://benefits.honeywell.com/ )
• The application period for the job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates. Job posting date: November 13, 2026.