Customer Marketing Lead, Startups

Responsibilities

• Own startups co-marketing, including deciding which startups and moments are worth investing in
• Be a marketing partner to founders and CEOs on channels and joint messaging, and advise companies without built-out marketing teams on storytelling and growth
• Partner with Startups Sales leadership and embed in the deal flow so you can see deals coming and plan how co-marketing can support them
• Work with account teams on the market development funds (MDF) in startup contracts, and own how those funds are deployed
• Build programs that bring co-marketing to hundreds of startups, beyond our top accounts
• Set the bar for startup storytelling and find creative ways to amplify those stories, from case studies and founder films to content on how startups use Claude
• Find opportunities to bring startups into Anthropic's launches and campaigns
• Work with Startup Partnerships and Segment Marketing on the Claude Startups program and our relationships with VCs and accelerators
• Build a feedback loop that shares what founders care about with Anthropic's leadership and GTM teams
• Lead and develop a team of startups customer marketers

Requirements

• Have been a trusted advisor to founders and CEOs, and enjoy working closely with them
• Know when co-marketing will create real value for both companies, and when it won't
• Are a strong storyteller and writer who can tell what makes a founder's story worth telling
• Have a deep read on what startups want, and can quickly see what will help a small marketing team most
• Have led senior cross-functional work across Sales, Marketing, Product, and Comms
• Can influence teams you don't own, and are comfortable presenting to executives
• Have strong taste and judgment, and can say no, including to senior leaders
• Are a player-coach, comfortable setting direction for a team and doing the hands-on work yourself
• Are comfortable with technical products and can talk credibly with technical founders
• Can keep up with a fast pace

Preferred

• Have 12+ years in B2B marketing, including senior marketing leadership at a startup, like CMO, VP of Marketing, or Head of Marketing
• Been a founder or an early marketing hire at a startup
• Worked in AI, developer tools, or another technical category
• Worked at a company that sells to startups
• Built relationships with VCs and accelerators
• A network of founders and startup marketing leaders
• Run co-marketing programs with real budget behind them

Benefits

• Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.