Own end-to-end user acquisition for app growth with a heavy emphasis on Google UAC, plus Apple Search Ads and DSPs.

• Growth Infrastructure: Own testing roadmap and partner onboarding across paid search and programmatic to stay at the cutting edge of app UA.
• Performance Narratives: Translate MMP data into performance narratives, budget recommendations, and executive-ready reporting.
• Collaboration and Growth: Collaborate with Analytics, Creative, and Growth to optimize LTV and pROAS targets while guiding a direct report over time.