Responsibilities

• Organic Social Strategy & Execution
• The Senior Manager owns organic social across all relevant platforms — developing the strategy, managing the content calendar, and ensuring the team delivers platform-native content that is on-brand and performance-oriented.
• Develop and maintain organic social strategy across all active platforms — including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and emerging channels — with clear objectives, audience targets, and content logic for each.
• Own the social content calendar end-to-end: planning, briefing, production oversight, scheduling, and publishing cadence.
• Ensure content is genuinely platform-native — the right format, tone, and creative approach for each channel — not repurposed content applied uniformly across platforms.
• Monitor platform algorithm changes, format updates, and audience behavior shifts; adapt strategy proactively rather than reactively.
• Manage community engagement across platforms — establishing standards for response tone, escalation protocols, and brand voice in the comments.
• Collaborate closely with the Director, Content & Social Strategy to ensure social content reflects and reinforces the broader content strategy and brand direction.
• Paid Social — Budget Ownership & Campaign Management
• The Senior Manager carries direct accountability for CubeSmart’s paid social media investment — owning budget allocation, campaign strategy, creative direction, and performance across all paid social activity.

Requirements

• 5–7 years in social media marketing, with at least 2 years in a role that included paid social budget ownership and team or project leadership.
• Demonstrated experience managing paid social campaigns across Meta, TikTok, and other platforms — with direct accountability for budget and performance.
• Hands-on experience building or managing a creator or influencer program, including briefing, relationship management, and performance tracking.
• Experience managing or mentoring at least one direct report or junior team member.
• Track record of developing organic social strategy that grew audience and engagement in a measurable way.
• Platform fluency: deeply familiar with how Instagram, TikTok, Facebook, LinkedIn, and YouTube work — algorithmically, creatively, and commercially.
• Paid social expertise: able to build a campaign from brief to launch, optimize in-flight, and report results with commercial clarity.
• Creative confidence: able to assess content quality, provide strong creative direction, and brief creators and designers effectively.
• Data-driven: comfortable in analytics platforms, able to interpret performance data and translate it into clear strategic direction.
• Operationally strong: builds workflows and systems that keep production moving without creating bureaucracy.

Preferred

• Experience in a multi-location consumer services, retail, or real estate brand.
• Experience with creator management platforms or affiliate tools.
• Background working alongside or in close partnership with a performance marketing team.