Senior Manager, SEO Marketing| Retail Bank

Responsibilities

• Own the Roadmap: Develop and execute a comprehensive, multi-year SEO strategy for the Retail Bank designed to increase market share, drive high-quality traffic, and generate new customer accounts.
• Identify Growth Levers: Conduct enterprise-level analysis of the competitive landscape, total addressable market (TAM), and emerging search trends to uncover and prioritize significant growth opportunities.
• Innovate: find the leverage and maximize value in the ever-changing search landscape with a focus on AIO and GEO measurement, technical and content strategies implementation and enterprise-wide influence
• Drive Integration: Serve as the strategic lead for integrating SEO with all other marketing channels, including Paid Search, Affiliate Marketing, and PR to create a cohesive and powerful customer acquisition engine.
• Set the Standard for Success: Define ambitious team goals and KPIs that align directly with business objectives. Establish a rigorous testing and experimentation framework to continuously innovate and improve performance.
• Agency Management: Direct a third party digital marketing agency on our objectives for this scope and partner with them on execution of a full-year marketing plan.
• Lead & Mentor: Directly manage, coach, and develop a team of talented associates. Provide clear direction, consistent feedback, and dedicated support for their career growth and professional development.
• Cultivate Excellence: Foster a high-performing team culture rooted in curiosity, data-driven decision-making, and a relentless focus on results.
• Manage & Empower: Effectively manage team resources, prioritize workloads, and remove obstacles to empower your team to do their best work.
• Be the SEO Voice: Serve as the primary SEO subject matter expert and trusted advisor to senior leaders across the Retail Bank, including partners in Product, Technology, Analytics, Brand Marketing, Enterprise and Corporate Strategy.

Requirements

• Bachelor’s degree or military experience
• At least 7 years of digital marketing experience
• At least 2 years of people leadership experience

Preferred

• 8+ years of SEO marketing experience
• Masters Degree in Business Administration