Own end-to-end B2C member experiences for Sam's Club Connect, turning strategy into scalable activations that drive engagement and measurable impact.

• Experiences & Partnerships: Translate strategy into scalable in-store and in-market activations, partnering with Merchandising, Marketing, Membership, Media, and Operations to boost member engagement.
• Execution & Ops: Establish timelines, budgets, and workflows; implement consistent planning, execution, and post-event measurement to drive quality and consistency.
• Measurement & Vendor Leadership: Track performance, optimize programs, manage experiential/vendor relationships, and support vendor selection to ensure quality and efficiency.