Senior Manager, Retail Marketing

Responsibilities

• Retail Marketing Strategy & Planning - Build and run an integrated retail marketing calendar across seasonal campaigns, product launches, local activations, and store openings. - Turn Cider's broader brand and digital marketing into retail-specific programs that move the needle on traffic, conversion, and retention. - Manage retail marketing budgets and ensure spend is tied to measurable business impact.
• Local Store Marketing & Customer Acquisition - Own local marketing for our LA and San Jose stores — and the next ones we open. - Build relationships with shopping-center marketing teams, local businesses, community organizations, and creators to drive foot traffic and qualified acquisition. - Work with Influencer Marketing to activate local creators; work with CRM and Growth to bring our existing digital audience into stores.
• New Store Opening Marketing - Lead the marketing workstream for new store openings — from pre-launch buzz through grand opening and post-opening customer acquisition. - Coordinate launch campaigns, events, and activations across Retail Operations, Brand, Influencer, Creative, CRM, and Visual Merchandising. - Build the playbook: document what works so the next 5, 10, 20 stores get faster and better.
• Cross-Functional Marketing Integration - Be the marketing point of contact for the retail business — keeping retail priorities and brand marketing aligned. - Partner with Brand, Influencer, CRM, Growth, Creative, and Visual Merchandising to deliver integrated online-to-offline campaigns. - Establish the briefs, timelines, and workflows that make all of this run smoothly.
• Retail Marketing Infrastructure & Process Development - Help build Cider's retail marketing operating model — the processes, templates, and tools a growing store network needs. - Set up planning, approval, execution, and reporting workflows that scale.
• Performance Management & Commercial Impact - Define and track the KPIs that matter: store traffic, customer acquisition, campaign engagement, marketing-attributed sales, ROMI. - Build a regular reporting cadence and turn data into action.

Requirements

• 5–8 years of marketing experience, including 3+ years of direct physical retail marketing in a multi-store consumer retail environment.
• A track record of running local store marketing programs that actually drove traffic, acquisition, and sales.
• Hands-on experience leading the marketing workstream for multiple new store openings.
• Background in fashion, beauty, lifestyle, or other consumer-facing specialty retail.
• Strong grasp of retail marketing fundamentals: local market planning, shopping-center partnerships, activations, community engagement, and campaign execution.
• Comfort working cross-functionally with Retail Operations, Brand, Creative, Influencer, CRM, and digital teams.
• Independent operator — you can prioritize, recommend, and move initiatives forward without a lot of day-to-day direction.
• Strong commercial acumen and a habit of tying marketing activity to measurable outcomes.
• Experience managing budgets, vendors, and performance reporting.
• Willingness to travel for store openings, events, and on-the-ground retail work.

Preferred

• Experience at a digitally native brand that has expanded into physical retail.
• Experience supporting retail expansion across multiple U.S. markets.
• Familiarity with omnichannel marketing — CRM, digital acquisition, influencer, and physical retail, working together.
• Experience building retail marketing processes, playbooks, or operating frameworks.
• Experience with shopping-center marketing teams, local agencies, or experiential partners.
• Exposure to international retail marketing or store-opening initiatives.
• Comfort in an entrepreneurial, high-growth environment where processes are still being built.