Cider logo

Cider

Brand · Retail Apparel and Fashion

3.5

Company overview

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, are capturing the attention of the next generation.
Founded in 2020
Los Angeles, California, USA
192 employees (63 in marketing)
0% recommend to a friend
0% positive business outlook

Salaries

Typical salary range

$80,000 – $120,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +1% year over year

Funding

Total funding

$140M

Last raise

$130M

Series B, 5 years ago

Funding history

Sep 2021

Series B Cider · $130M

Jun 2021

Series A Cider

Dec 2020

Seed Round Cider

Sep 2020

Angel Round Cider · $10M

Audience

Monthly website visitors
6.5M
Month over month-15.4%
Quarter over quarter-30.1%
Top sourceDirect (47.3%)
Ad budget per month$955.0
Average search rank56.3
Traffic source mix
Direct
47.3%
Search
44.7%
Social
5.1%
Referral
2.2%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

93K

12-mo growth

+16.7%

Monthly growth

+0.3%

News

Links