Social Media Manager

Los Angeles, CA (On-site)

$80K/yr – $120K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social content for a fashion brand across TikTok and Instagram, turning product moments into trend-driven, creator-supported content.

  • Own social strategy and day-to-day posting cadence across TikTok/IG.
  • 3–5+ years in social media or digital marketing, with fashion/DTC bias.
  • Collaborate with creators and cross-functional teams to amplify campaigns.

Job Description

Responsibilities

  • Own social strategy across TikTok and Instagram, with support on emerging platforms
  • Plan and execute content calendars aligned with drops, campaigns, and cultural moments
  • Create and publish short-form content (styling, try-ons, trends, BTS, creator-led storytelling)
  • Translate product and brand moments into engaging, trend-relevant content
  • Collaborate with creators and influencers to amplify campaigns and content
  • Manage day-to-day community engagement (comments, DMs, replies) in Cider’s brand voice
  • Act as a bridge between community feedback and internal teams
  • Manage posting cadence and daily publishing
  • Track performance and optimize content based on insights and trends
  • Partner cross-functionally with Marketing, Creative, and Growth teams

Requirements

  • 3–5+ years in social media, content, or digital marketing (fashion/DTC preferred)
  • Strong understanding of TikTok and Instagram, trends, and platform behavior
  • Proven ability to create engaging, high-performing short-form content
  • Comfortable shooting/editing content and being on camera when needed
  • Highly organized, fast-moving, and culturally plugged-in
  • Strong sense of brand, storytelling, and Gen Z audience
Cider logo

Cider

3.5 Glassdoor

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, are capturing the attention of the next generation.

Founded in 2020
Los Angeles, California, USA
192 employees (63 in marketing)
0% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors
6.5M
Monthly Google Ads Budget
$955
Traffic Source Mix
Search
44.7%
Direct
47.3%
Referral
2.2%
Social
5.1%
Paid
0.6%

Headcount Trend

Current headcount: ~194

Marketing Team

Marketing Team Size
48 (25% of company)
Median Career Experience
8 years
Median Tenure
2.3 years

Funding

Total Funding
$140M
Last Raise
$130M
Series B, 5 years ago

Funding History

  • Sep 2021
    Series B • $130M
  • Jun 2021
    Series A
  • Dec 2020
    Seed