Social Media & Content Coordinator

Responsibilities

• Own the content from idea to post. Come up with concepts, shoot them, edit them, and publish them, with 4–5 posts per week across Instagram, TikTok, and Facebook and short-form video as the priority.
• Get out in the field. Visit construction sites, finished backyards, showrooms, and company events to capture authentic content. Most weeks you'll spend more time on location than at a desk.
• Get people talking on camera. Interview homeowners about their new backyard, get our builders and service techs to share what they know, and capture the personalities behind the brand.
• Tell the transformation story. Before-and-afters, dig-day-to-first-swim timelines, behind-the-scenes moments, customer experiences, and company culture.
• Move fast on trends. Spot new formats, sounds, and ideas as they emerge and turn them into Shasta content while they're still relevant.
• Shoot and edit short-form video on a smartphone or camera, using CapCut, Adobe Premiere Pro, or similar tools, with strong hooks, pacing, and captions.
• Capture great photos of premium projects and outdoor lifestyle moments, with an eye for composition, lighting, and making a backyard look like a destination.
• Create graphics and promo creative in Canva, Adobe, or AI-assisted design tools for social posts, promotions, flyers, and brochures.
• Write scroll-stopping captions, hooks, and calls to action, plus basic promotional copy.
• Keep the calendar on track. Build a monthly content calendar around seasonal demand, promotions, and company announcements, and hit the posting cadence every week.

Requirements

• 1–3 years of experience creating organic social content, through a job, internship, freelance work, or growing your own account. Recent grads with a strong portfolio are encouraged to apply.
• A portfolio of short-form video you conceived, shot, and edited yourself. This is the most important part of your application.
• A posting history that shows consistency, whether on a brand account you ran or your own, over at least several months.
• Fluency on TikTok, Instagram, and Facebook, including Reels, Stories, carousels, and what's working on each platform right now.
• Hands-on editing skills in CapCut, Adobe Premiere Pro, or similar tools.
• A strong visual eye for photography, lighting, and aesthetics.
• Sharp, engaging writing for captions, hooks, and calls to action.

Preferred

• Content experience in home improvement, construction, outdoor living, luxury lifestyle, or another visually driven consumer brand.
• Comfort using AI-assisted creative tools (Canva Magic Studio, Adobe Firefly, CapCut AI features, ChatGPT or Claude) to speed up ideation, editing, and design.
• Experience with social scheduling and analytics platforms.
• Experience coordinating influencer partnerships, user-generated content, or customer testimonials.
• Basic familiarity with email marketing, content management systems, or general digital marketing.