Senior Manager, Product Marketing & Retail Insights

Responsibilities

• Understand consumers, budtenders and buyers
• Build a practical system for gathering feedback from consumers, budtenders and dispensary buyers, and turn patterns into marketing decisions.
• Use sell-through data to find underperforming products by account and state, and separate consumer, budtender, shelf, price and education causes.
• Run category reviews that help Sales win shelf space and better menu placement.
• Share offer and product feedback with Sales, Marketing and Operations.
• Position products and equip Sales
• Develop differentiated positioning and message maps for priority products.
• Run launch readiness so every launch has complete marketing materials and sales tools, and review each launch at 30, 60 and 90 days.
• Own the sell-in kit (deck, sell sheets, category story, slow-mover push kit) in Oregon and New Jersey versions.
• Own the creative brief standard and approved messaging library, and approve briefs for launches, campaigns and new messaging.

Requirements

• Experience owning product positioning, trade or shopper marketing, or retail insights for a product sold through retail, with results you can describe.
• A track record of turning positioning into clear messaging for sales teams, frontline staff and consumers.
• Experience diagnosing why a product underperformed at retail, using sales data and frontline feedback, and acting on it.
• Experience using sales or category data to make the case to a retail buyer for shelf space, placement or a reorder.
• Education or enablement programs built for frontline sellers, ideally where turnover is high.
• Incentive, promotion or retailer programs designed under regulatory or retailer rules.
• People leadership, holding others accountable for measurable results, ideally including someone who leads a field team.
• Cross-functional delivery across Sales, Operations, Creative and field teams that didn't report to you.
• Strong creative judgment in directing designers, without producing every asset yourself.
• Regular use of AI tools in your work, with care for checking output and protecting confidential information.

Preferred

• Cannabis brand marketing experience with field leadership and sell-through results.
• Trade or shopper marketing in beverage alcohol or consumer packaged goods, including retailer incentive programs.
• Developing merchandising standards across multiple stores or markets.
• Building AI-enabled workflows that improved a team's speed or quality.
• Beauty, wellness or other retail-driven categories where positioning and frontline education drive purchasing.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance