Senior Manager, Regional Event Marketing

Responsibilities

• Strategic Partnership & Business Alignment
• Serve as the central marketing advisor to Regional Presidents and Wealth Managing Directors, aligning on growth objectives, client needs, and market dynamics.
• Translate regional priorities into clear, actionable annual plans with goals, budgets, and KPIs.
• Advise senior leaders on go-to-market strategies for priority offerings; ensure approaches are differentiated, relevant, and business-focused.
• Integrated Marketing Planning
• Lead marketing plans that integrate brand, content, events, CRM, digital, and social into cohesive, scalable campaigns tailored to UHNW/HNW and high-complexity audiences.
• Ensure experience and messaging consistency across all touchpoints (invitations, landing pages, on-site activations, post-event journeys, and social amplification).
• Collaborate closely with brand, creative, and events teams to develop narratives, assets, and guidelines that reflect positioning and compliance standards.
• Campaign Development & Activation
• Design and deliver high impact programs: thought leadership forums, strategic community partnerships, premium hospitality, and high impact sponsorships.

Requirements

• 8–12+ years of experience in event/experiential, integrated marketing, or field marketing—preferably within wealth management, financial services, or professional services.
• Demonstrated success driving integrated, data-driven programs with measurable impact on pipeline, revenue, and client engagement.
• Expertise in sponsorship strategy, premium hospitality, and high-touch client events serving UHNW/HNW audiences.
• Strong command of CRM and martech (e.g., Salesforce, Marketo/Eloqua, Cvent), segmentation, and lifecycle journeys.
• Exceptional stakeholder management and executive presence; proven ability to influence senior leaders and partner effectively in a matrix.
• Strong financial acumen: budget ownership, ROI modeling, forecasting, and vendor/agency oversight.
• Excellent storytelling, writing, and creative briefing skills; rigorous program management, attention to detail, and operational discipline.
• Bachelor’s degree required

Benefits

• BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.
• BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.