Responsibilities

• Positioning & Messaging - Develop and maintain the core positioning and messaging framework for the full WorldStrides product portfolio — by segment (K-12, International, Performing Arts) and by program type - Conduct ongoing competitive analysis and audience research to sharpen WorldStrides' differentiation in a crowded educational travel market - Create and manage a messaging hierarchy that cascades from brand promise down to product-level proof points and objection handlers Go-To-Market - Own the GTM process for all new trip and program launches — from brief to market — in partnership with Product and Sales leadership - Define launch audiences, channel mix, and success metrics for every new program introduction - Develop launch kits that empower Sales to sell new programs compellingly from day one - Run post-launch performance reviews and feed insights back into product roadmaps and campaign messaging Sales Enablement - Build and maintain a library of sales tools: battlecards, pitch decks, objection guides, and competitor comparison sheets - Train Sales teams on new positioning, programs, and campaign messaging at launch and on an ongoing basis - Partner with the Director, Sales Enablement to ensure materials are current, on-brand, and easily accessible

Requirements

• 5–8 years of product marketing or integrated marketing experience
• Experience developing positioning and messaging frameworks for a multi-product organization
• Proven GTM experience — launching products or programs with measurable commercial outcomes
• Strong cross-functional collaborator who has worked closely with Product, Sales, and Marketing teams
• Excellent written communication — you write crisp, compelling copy and can edit others' work effectively

Preferred

• Experience in K-12 education, study abroad, performing arts, or consumer services (Preferred)
• Background in sales enablement or revenue enablement tools (Preferred)
• Familiarity with Salesforce, CMS platforms, and marketing analytics (Preferred)

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment