Young Living Essential Oils logo
Young Living Essential Oils

Senior Manager, Product Marketing & Portfolio - Essential Oils

Lehi, UT (Unknown)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end product strategy and portfolio, drive market analysis and lifecycle decisions, and lead cross-functional teams through launches, GTM, and optimization with a strong emphasis on storytelling and performance metrics.

  • Own product strategy and portfolio management across categories
  • Lead cross-functional execution for launches, GTM, and marketing programs

Job Description

Responsibilities

  • Product Strategy & Portfolio Management: Contribute to the development of, and execute the product portfolio strategy, ensuring alignment with corporate goals and market opportunities.
  • Conduct market analysis, customer segmentation, and competitive research to identify trends and opportunities.
  • Manage product lifecycle management, including new product launches, line extensions, discontinuations, and category optimization within assigned product categories
  • Go-to-Market & Product Marketing: Develop go-to-market plans, product messaging, and value propositions that differentiate the company’s offerings.
  • Lead cross-functional teams to ensure seamless product launches, marketing campaigns, and promotional strategies.
  • Create compelling product positioning and storytelling to enhance consumer engagement and sales effectiveness.
  • Collaboration & Leadership: Partner with Product Development, Brand, and Sales teams to ensure successful commercialization of products.
  • Work closely with Digital, Social Media, and Field teams to amplify product messaging and customer adoption.
  • Manage and mentor direct reports such as product marketers and portfolio managers, fostering professional growth and high performance.
  • Performance & Optimization: Define and track key performance indicators (KPIs) to measure product success and optimize marketing strategies.

Requirements

  • Strong leadership and strategic thinking with the ability to influence cross-functional teams.
  • Expertise in product marketing, brand management, and portfolio strategy within a competitive consumer market.
  • Deep understanding of product lifecycle management, market trends, and customer insights.
  • Excellent communication and storytelling skills to craft compelling product narratives.
  • Proven ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
  • Data-driven mindset with strong analytical and problem-solving skills.
  • Ability to lead, mentor, and develop high-performing teams.
  • Bachelor's degree in marketing, business, or related field (or equivalent experience).
  • 8+ years of experience in product marketing, product management, or portfolio strategy.
  • Working knowledge with essential oils and its applications
Young Living Essential Oils logo

Young Living Essential Oils

Through the painstaking steps of our proprietary Seed to Seal® production process, we produce the best, most authentic essential oils in the world. We are committed to providing pure, powerful products for every family and lifestyle, all infused with the life-changing benefits of our essential oils.Our community of wellness started small in 1993, when D. Gary Young and Mary Young developed their first organic herb farming and distillation operation. At the time, Gary Young had already discovered the incredible power of essential oils, but because the quality of available oils varied so greatly, he’d been unable to fully harness their potential. Mary’s previous experience in the direct-selling industry enabled the Young's to fulfill their vision and establish a business that would empower its members to share truly pure essential oils with the world.After establishing Young Living in 1994, the Young's developed more farmland in Utah and Idaho and began cultivating lavender, peppermint, melissa, clary sage, and many other herbs. Fueled by a growing demand for top-quality essential oils, Young Living designed and built the largest, most technologically advanced essential oil distillery in North America. In harmony with these efforts, Young Living developed its groundbreaking Seed to Seal® process, which preserves the integrity and potency of essential oils through every step of the production process.Headquartered in Lehi, Utah, with offices in Australia, Europe, Canada, Japan, and Singapore, as well as farms around the world, Young Living stays true to the Young's original vision. With our steadfast commitment to essential oil purity, we’ve inspired millions of people everywhere to experience nature's gifts of wellness, to create abundance as Young Living members, and to discover new opportunities for lifelong transformations.

Founded in 1993
Lehi, Utah, USA
12K employees (1,085 in marketing)
www.youngliving.com

Salaries

Product Marketing median pay in the United States

$159K/yr

Most pay falls between $115K and $194K. Based on 2,963 salaries.

See all Product Marketing salariesSee more Product Marketing jobs
See all Young Living Essential Oils salaries

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$119.7K
Traffic Source Mix
Search
35.5%
Direct
58.9%
Referral
3.4%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~12K
Young Living Essential Oils logo

Senior Manager, Product Marketing & Portfolio - Essential Oils

Young Living Essential Oils · Lehi, UT · Unknown