Responsibilities

• Set the vision and industry-level narrative that drives awareness, adoption, and inspires the market
• Leverage AI-driven market signals, competitive intelligence, and customer engagement data to continuously refine messaging and positioning in near real-time
• Craft a positioning strategy and broader narrative that articulates the vision for our Industry Clouds
• Lead core product marketing strategy with AI tools, handling first-pass execution; owning quality, coherence, and competitive differentiation
• Direct the strategy and quality bar for AI-assisted sales content and demos, with a focus on differentiation and customer relevance
• Drive a robust communications plan to align stakeholders inside and outside of marketing around marketing programs
• Translate product functionality into clear, differentiated customer value propositions and product marketing messages
• Lead the collaboration and coordination with customers/account teams to bring customer success stories to life at first and 3rd party events, demand generation webinars, across the website, and in thought leadership
• Regularly present at events, delivering our messages and success stories with clarity and compelling audiences to take action
• Orchestrate AI-assisted content programs across specialist teams and set the editorial and strategic direction while AI accelerates production

Requirements

• Team-oriented, innovative, and experienced product marketing professional with proven ability to lead through influence
• Equivalent of 5+ years of product marketing or related experience (SaaS experience is a strong plus)
• Proven ability to translate market needs into product positioning, messaging, and GTM strategy
• Experience launching new products globally and scaling them into mature businesses
• Strong track record of setting and executing effective marketing strategies while navigating ambiguity and competing priorities
• Familiarity and proven ability to use a variety of AI tools, including prompt engineering and developing detailed AI playbooks.
• Establish AI prompt and content governance guardrails and review processes to ensure AI-generated content meets brand, legal, and accuracy standards for the Education industry
• Working knowledge of Gemini, NotebookLM, Claude, WriterAI, Slackbot, and Agentforce is key.
• Excellent organizational, written, and oral communication skills, including executive-level presentation experience
• Ability to influence cross-functional teams and build strong stakeholder relationships