Founding Product Marketer

Responsibilities

• Partner with Leadership – Marketing, Product, Revenue Enablement. Sales, and Account Management on the design and execution of Product Marketing initiatives.
• Positioning and messaging strategy - owns the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement.
• Go-to-market for launches – plans and executes product and feature launches, coordinating messaging, timing, and cross-functional rollout.
• Runs market and buyer research – win/loss analysis. Conducts customer interviews and refines the ICP as we expand our target market.
• Competitive intelligence – tracks competitors, builds battlecards, and equips Revenue Enablement with market intel and data.

Requirements

• A top performer with a builder’s mindset. 7+ years of product marketing, particularly in SaaS markets selling B2B, with a track record of successful product launches and messaging that captures mindshare.
• Learner’s mindset. Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively. You have a desire to build a world-class sales training playbook and program while seeing success in others.
• Product-obsessed. Leave management is complicated, meaning that often, our customers have gaps in their understanding. Therefore, it is essential that you can build effective written and visual teaching materials that simplify complex problems.
• Outstanding verbal and written communication skills. Clear, empathetic communicator that can build rapport and relate to sales professionals. You are great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team.