Senior Manager, Product Marketing

Minneapolis, MN (On-site)

$110K/yr – $156K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Lead the US Wound & Tissue Repair marketing function, shaping growth strategies, coordinating segment and product plans, and driving cross-functional launches and readiness while managing budget, insights loops, and a with-team development focus.

  • Own go-to-market strategy across segments and categories
  • Build and lead a marketing team with performance goals
  • Travel 20-30% for launches and field alignment

Job Description

Responsibilities

  • Understand and influence the US Wound & Tissue Repair growth strategies and ensure the overall Marketing plan is designed to support them.
  • Oversee the flawless execution of the segment-, category-, and product-specific Marketing plans
  • Build processes, touchpoints, feedback loops, and communication rhythms that systematically gather upstream market, channel, and customer insights that are needed to inform the go-to-market approach across segments and categories
  • Liaise with Sales; R&D; Training; Medical Affairs; GPOs, Contracts & Pricing; Market Access; and other functions on launch and Sales readiness planning & implementation
  • Oversee Marketing channel planning & implementation processes and calendars (i.e., campaigns, conferences & events, digital & web)
  • Build, maintain, and report on the overall Marketing budget & success measures (e.g., a metrics dashboard, KPI tracker, etc.)
  • Manage and lead a team of Marketing professionals, including day-to-day guidance and tactical direction, performance management, and development and growth.
  • Anticipated travel: 20% to 30%
  • Other job duties as assigned

Requirements

  • Bachelor’s degree in business, preferably with a Marketing or Strategy emphasis from an accredited college or university
  • 5+ years’ experience in Marketing management, including at least 1+ year in a medical device, medical supply, or pharmaceutical setting
  • 2+ years managing a Marketing team or individual Marketing, Strategy, Communications, or related individual contributors
  • Proven ability and desire to lead and develop a team of Marketing professionals and the collective output of the Marketing function
  • Strong understanding of the strategic Marketing mix, and proven ability to implement it to drive growth
  • Demonstrated ability to design, implement, and enhance Marketing campaigns, including account-based Marketing programs, lead- and demand-generation, and content Marketing
  • Strong project management, organizational, and time management skills combined with an acute attention to detail
  • Demonstrated ability to synthesize complex sets of information in a changing and fast-paced environment
  • Strong communicator with an ability to manage up and down with a high emotional intelligence (EQ)
  • Exceptional verbal, written, and graphical communication skills, including mastery of Microsoft PowerPoint

Benefits

  • Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
  • Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
  • Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
  • Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
  • Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
  • Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
  • Competitive Compensation: The compensation range for this position is $110,000 - $156,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
Coloplast logo

Coloplast

3.7 Glassdoor

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs. We call this intimate healthcare.Closeness to all customers makes this possible. We listen to better understand needs and respond by finding new ways to do things better together. We lead the way by bringing the best ideas first and fast to market in the form of medical devices and service solutions. Deeply private and personal medical conditions are our focus. Our passion to make a real difference to people’s lives is what drives and unites us. Our culture supports high ambitions and releases the full potential of our own people to achieve them. Our business includes Ostomy Care, Continence Care, Advanced Wound Care, Interventional Urology and Voice & Respiratory Care. We operate globally, employing more than 16,500 people.

Founded in 1957
Humlebæk, Capital Region of Denmark, DNK
9.9K employees (400 in marketing)
70% recommend to a friend
88% CEO approval

Salaries

Posted range

$110K/yr – $156K/yr

Taken straight from the job posting.

Product Marketing median pay in the United States

$158K/yr

Most pay falls between $115K and $193K. Based on 3,180 salaries.

See all Coloplast salaries

Marketing Team

Marketing Team Size
400 (4% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $1.3B

Traffic Signals

Monthly Visitors
149.1K
Traffic Source Mix
Search
32.3%
Direct
44.9%
Referral
13.1%
Social
8%
Paid
1.3%

Headcount Trend

Current headcount: ~9.9K
Coloplast logo

Senior Manager, Product Marketing

Coloplast · Minneapolis, MN · On-site