Responsibilities

• Defining and owning the positioning, messaging, and narrative strategy for Walmart Connect’s Audience Targeting products
• Identifying market opportunities and shaping data-driven product marketing strategies that influence product investment and GTM priorities
• Acting as the voice of the customer and market to inform roadmap decisions and long-term strategy
• Influence senior stakeholders and cross-functional leaders without formal authority by leveraging customer insight, data, and strategic storytelling to drive alignment and decision-making
• Establishing best practices and standards for how targeting capabilities are marketed, enabled, and sold
• Leading cross-functional alignment across product, sales, marketing, and analytics teams to drive adoption and revenue impact
• Scaling enablement by designing frameworks, playbooks, and narratives used by multiple teams
• Mentoring and informally coaching PMMs and partners to raise the overall quality of product marketing output

Requirements

• 5+ years of experience in product marketing or related GTM roles, with demonstrated ownership of multi-product or platform-level initiatives
• 3+ years of experience in digital advertising, adtech, martech and related technology ecosystem including digital media and agencies
• Proven ability to influence product strategy, roadmap prioritization, or GTM direction at a senior level
• Track record of creating frameworks, narratives, or standards adopted by teams beyond direct scope
• Embrace working in a fast paced continually evolving environment
• Exceptional communication skills in both writing and presentation
• Analytical and data-driven with a knack for story telling
• Structured and a strategic thinker
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred

• Masters: Business Administration

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.