Senior Manager, Product Marketing

Responsibilities

• Develop and execute business and product marketing strategies that drive market penetration, strengthen product positioning, and create sustainable competitive advantages, revenue growth, and market share expansion.
• Evaluate and recommend investment opportunities for new product development initiatives aligned with market trends and customer needs.
• Lead competitive intelligence and market analysis activities for targeted products and product lines, including driving Red Team assessments to identify risks, opportunities, and differentiation strategies.
• Support pricing strategy development to maintain market leadership, improve profitability, and enable successful product introductions through effective marketing tools and programs.
• Partner closely with Engineering, Manufacturing, and Sales teams to define, develop, and launch new products while enhancing existing offerings. Translate market requirements into actionable product and technology roadmaps.
• Maintain a strong understanding of both technical and business environments to help develop and execute strategies that achieve organizational objectives.
• Collaborate with field teams and key stakeholders to maximize customer engagement, strengthen account partnerships, and identify opportunities for business growth and market penetration.
• Manage products throughout the entire product lifecycle, from concept and introduction through commercialization, maturity, and end-of-life planning.
• Serve as a subject matter expert on industry trends, emerging technologies, customer requirements, and competitive dynamics within the semiconductor advanced packaging ecosystem.

Requirements

• Regarded as the technical expert in their particular field
• Demonstrates in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function
• Anticipates business and regulatory issues; recommends product, process or service improvements
• Leads projects with notable risk and complexity; develops the strategy for project execution
• Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
• Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines
• Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view
• Wafer or Wafer Bonder
• Panel PVD or Panel Etch
• Semiconductor equipment platform for PVD, Etch, Plating or Hybrid Bonding

Benefits

• At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits.