Responsibilities

• Manage projects with internal and external stakeholders across a group of key accounts
• Lead hands-on activation of paid social campaigns, operating in platform in real-time
• Serve as the subject matter expert in kick-off meetings, ongoing client relationship management, campaign optimization, and strategic planning
• Offer strategic insight and consultation for a clients’ holistic digital advertising strategy including, but not limited to ad serving, media planning, media buying, tag management, creative strategy, production, performance reporting, and analytics
• Liaise with Facebook, Snapchat, TikTok, Twitter and Pinterest as well as other emerging paid social partners
• Work closely with Paid Social Managers on deliverables & reporting to develop insightful client recommendations & optimizations
• Establish a data-driven approach to inform and build paid social strategies
• Proactively identify opportunities to drive efficiency and scale across social media platforms
• Brief internal and external stakeholders on industry trends to help them achieve their goals
• Opportunity to grow the existing team in a leadership capacity

Requirements

• Tenure and knowledge of digital marketing experience focused on paid social
• Comfortable working in a fast paced environment, understanding a start-up culture mentality
• Bachelor’s degree preferred or equivalent with an emphasis on marketing, business, or similar
• Experience being client facing, with the ability to craft communications to communicate findings & recommendations to various leadership levels
• Expertise across paid social platforms as well as digital advertising reporting, measurement, and attribution tools
• Experience developing social media marketing media plans and managing budgets
• Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points
• Ability to effectively operate independently and in a team environment ensuring the work is completed accurately and timely