Senior Manager – MarTech Strategy

Addison, TX (Hybrid)

$160K/yr – $200K/yrSenior Level8+ years expFull time

Posted 1 day ago

Job Summary

Lead and own client engagements from discovery to delivery, shaping strategy, programs, and governance while growing the partnership and guiding teams to high-impact outcomes.

  • Defines engagement strategy and solution architecture to align with client goals.
  • Leads workshops, discovery sessions, and executive-level communications to drive outcomes.
  • Identifies growth opportunities and strengthens practice assets through reusable assets and thought leadership.

Job Description

Responsibilities

  • Own client engagement outcomes, including delivery quality, team performance, client satisfaction, scope, timelines, resources, budgets, and risk management.
  • Lead client workshops, discovery sessions, and executive presentations.
  • Build trusted relationships with client leaders and identify opportunities to deepen the partnership.
  • Define and oversee the engagement strategy, framework, and solution architecture.
  • Design end-to-end marketing programs, MarTech strategies, operating models, and roadmaps aligned with business goals and the client’s marketing maturity.
  • Ensure functional and technical workstreams integrate into a cohesive solution.
  • Lead, coach, and develop Consultants and Senior Consultants by setting clear expectations, delegating effectively, and providing regular feedback.
  • Partner with practice leadership on staffing and resourcing needs.
  • Foster a high-performing, inclusive team culture.
  • Shape proposals, statements of work, RFP responses, and client pursuits.

Requirements

  • 8 years minimum of consulting experience or 10+ years of progressive experience in product leadership, marketing technology, technology sales, or operations, with exposure to marketing, customer engagement, loyalty, or digital commerce.
  • Demonstrated success leading client engagements from concept through execution with accountability for outcomes.
  • Experience building and developing cross-functional teams in entrepreneurial or high-growth environments.
  • Expertise designing customer-facing strategies, programs, and operating processes across marketing, loyalty, commerce, or digital products.
  • Ability to translate business strategy into operating model recommendations, capability roadmaps, and outcome-based plans.
  • Strong understanding of MarTech and customer data ecosystems, including identity, data governance, privacy, and integration, or a demonstrated ability to build expertise quickly in a new technology landscape.
  • Strong executive communication skills and confidence presenting to vice president– and C-suite–level stakeholders.
  • Strategic, hands-on leadership with the ability to manage competing priorities, create structure, and act decisively in ambiguous environments.
  • Demonstrated leadership presence and team-building ability.
  • Commercial acumen and an entrepreneurial mindset, with the ability to shape pursuits, grow client accounts, and translate capabilities into client value.

Preferred

  • Preferred: Experience in regulated or trust-sensitive domains, such as security, identity, payments, data privacy, or compliance.
Credera logo

Credera

3.5 Glassdoor

Credera empowers the world’s leading brands to navigate the complexities of data, technology, and marketing. As the global consultancy embedded within Omnicom’s creative and media scale, we bridge marketing ambition and technical execution to accelerate growth and build transformations that last. Visit us at www.credera.com.

Founded in 1999
Addison, Texas, USA
1.9K employees (234 in marketing)
53% recommend to a friend
65% CEO approval

Salaries

Posted range

$160K/yr – $200K/yr

Taken straight from the job posting.

MarTech median pay in the United States

$151K/yr

Most pay falls between $101K and $189K. Based on 394 salaries.

See all Credera salaries

Marketing Team

Marketing Team Size
38 (2% of company)
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
36.3K
Traffic Source Mix
Search
45.5%
Direct
41.5%
Referral
7.5%
Social
4.1%
Paid
1.1%

Headcount Trend

Current headcount: ~2K
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Senior Manager – MarTech Strategy

Credera · Addison, TX · Hybrid