Responsibilities

• Own and drive on-ground marketing operations for stores, focusing on overall store performance and growth.
• Plan and execute customer acquisition activities such as sampling and leaflet distribution for store openings and daily operations.
• Collaborate with shopping malls to secure advertising placements and exposure resources, and manage negotiation, execution, and ongoing maintenance.
• Identify underperforming stores and develop targeted improvement strategies, ensuring execution, tracking, and optimization.
• Develop and operate B2B scenarios such as corporate catering and afternoon tea programs to build sustainable revenue channels.
• Leverage and convert mall staff and surrounding traffic into store customers to improve organic footfall and conversion.
• 负责品牌在门店侧的“地面市场动作”，围绕门店生意增长开展整体运营与推进。
• 覆盖门店开业及日常经营场景，策划并落地派单、试饮等拉新活动，提升客流与转化。
• 对接门店所在商场，持续获取广告位及免费曝光资源，完成商务谈判、执行落地及长期维护。
• 针对业绩中部及尾部门店，制定针对性的提升策略，并推进执行、跟踪结果及复盘优化。