Company overview

HEYTEA , Originator Of New Style TeaHEYTEA was born in a small alley called Jiangbianli in China. In a shop of less than 30 square meters, we devoted ourselves to creating products we genuinely love and sharing them with the world-sparking the new-style tea movement with our original Cheese Tea.Starting from a humble alley in a small town, we dreamed of doing something truly cool: beginning with inspiration, staying committed to quality ingredients, and giving ancient Eastern tea a fresh, modern spirit. Through every cup, we aspire to bring a sense of inspiration and zen to everyone.
Founded in 2012
CHN
598 employees (66 in marketing)
16% recommend to a friend
8% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

6 open now

Headcount trend

Company growth over the last 12 months

Headcount +16.3% year over year

Funding

Total funding

$595.1M

Last raise

$500M

Series D, 5 years ago

Funding history

Jul 2021

Series D HeyTea · $500M

Mar 2020

Series D HeyTea

Mar 2020

Secondary Market HeyTea · $1.5M

May 2019

Series C HeyTea

Apr 2018

Series B HeyTea · $63.1M

Apr 2017

Series A HeyTea · $14.5M

Audience

Monthly website visitors
318.7K
Month over month+31.2%
Quarter over quarter+9.5%
Top sourceDirect (67.1%)
Ad budget per month$0.0
Average search rank65.8
Traffic source mix
Direct
67.1%
Search
29.2%
Referral
3.2%
Social
0.4%
Paid referral
0.1%

LinkedIn followers

Follower count and growth

Total followers

44.6K

12-mo growth

+101.4%

Monthly growth

+10%

News

Links