Responsibilities

• Own and drive on-ground marketing operations for stores, focusing on overall store performance and growth.
• Plan and execute customer acquisition activities such as sampling and leaflet distribution for store openings and daily operations.
• Collaborate with shopping malls to secure advertising placements and exposure resources, and manage negotiation, execution, and ongoing maintenance.
• Identify underperforming stores and develop targeted improvement strategies, ensuring execution, tracking, and optimization.
• Develop and operate B2B scenarios such as corporate catering and afternoon tea programs to build sustainable revenue channels.
• Leverage and convert mall staff and surrounding traffic into store customers to improve organic footfall and conversion.

Requirements

• Experience in F&B or retail with frontline/ regional operations preferred.
• Strong commercial sense with the ability to design and execute growth strategies independently.
• Data-driven mindset with strong analytical and optimization capabilities.