Responsibilities

• Marketing Operations: Own the marketing technology stack (HubSpot and its integrations), ensuring tools are configured, connected, and delivering value.
• Lead data quality, enrichment, segmentation, and governance so the team can trust and act on its data.
• Architect the lead lifecycle, routing, and SLAs.
• Run campaign operations and QA, and build workflow automation and nurture execution.
• Own attribution and full-funnel reporting as the marketing single source of truth.
• Develop dashboards and executive-level reporting.
• Serve as the GTM engineering and AI-automation champion across marketing, identifying where automation and AI can drive efficiency.
• Revenue Operations: Build sales reporting and dashboards in HubSpot, expanding the single source of truth across the full go-to-market funnel.
• Deliver full-funnel conversion analytics, from SAL to SQL through each pipeline stage (stage 1, 2, 3 and beyond).
• Provide visibility at both the aggregate and individual rep level, so leadership can distinguish lead-quality issues from qualification and execution gaps.

Requirements

• Deep hands-on expertise with HubSpot; experience operating it as a combined sales and marketing CRM is a strong plus. Familiarity with Salesforce is helpful given the migration.
• A genuinely analytical mindset. You’re fluent in funnel and conversion data and can build the reporting that answers a leader’s real questions, not just surface-level metrics.
• A track record spanning marketing operations and revenue/sales operations, with the judgment to see problems from multiple sides of the business.
• Comfort moving fluidly between strategy and tactical execution. You’ll design the system and build it.
• Proactivity and ownership. You spot what’s broken and fix it without waiting to be asked, and you push initiatives forward cross-functionally.
• Strong, direct communication. You can challenge assumptions constructively and bring a clear point of view.
• Curiosity and a bias toward learning; you’ll go figure out what you don’t yet know.
• Ability to maintain reliable overlap with US working hours to stay closely connected to the team.

Preferred

• Deep hands-on expertise with HubSpot; experience operating it as a combined sales and marketing CRM is a strong plus. Familiarity with Salesforce is helpful given the migration.