Brand Marketing Manager at heytea | Los Angeles County, CA

Brand Marketing Manager

Los Angeles County, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Drive overseas brand growth by leading integrated marketing programs, market insights, cross‑functional launches, and partner relations to build awareness and measurable impact.

Overseas marketing plans aligned to brand strategy and cross‑channel execution across events, social, ads, and partnerships.
Market research and competitive analysis to uncover consumer needs and guide strategy optimization.
Collaborate with product and teams to support new product launches and channel expansion.

Job Description

Drive overseas brand growth by leading integrated marketing programs, market insights, cross‑functional launches, and partner relations to build awareness and measurable impact.

Overseas marketing plans aligned to brand strategy and cross‑channel execution across events, social, ads, and partnerships.
Market research and competitive analysis to uncover consumer needs and guide strategy optimization.
Collaborate with product and teams to support new product launches and channel expansion.

heytea

2.3 Glassdoor

HEYTEA , Originator Of New Style TeaHEYTEA was born in a small alley called Jiangbianli in China. In a shop of less than 30 square meters, we devoted ourselves to creating products we genuinely love and sharing them with the world-sparking the new-style tea movement with our original Cheese Tea.Starting from a humble alley in a small town, we dreamed of doing something truly cool: beginning with inspiration, staying committed to quality ingredients, and giving ancient Eastern tea a fresh, modern spirit. Through every cup, we aspire to bring a sense of inspiration and zen to everyone.

Founded in 2012

CHN

598 employees (66 in marketing)

16% recommend to a friend