Responsibilities

• Own Firecrawl's brand positioning end to end, from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
• Grow and manage our presence on X and LinkedIn. Not just posting, but building a community and a point of view
• Run competitive analysis and translate it into messaging that differentiates us clearly, without marketing-speak
• Partner directly with founders and product to align brand with roadmap and GTM priorities
• Shape the content calendar and own the cadence of what goes out across every channel
• Think about discoverability beyond SEO, including how LLMs surface and recommend tools like ours

Requirements

• Experience: 4+ years owning brand at a developer-facing or technical product company
• You understand how developers think. Not just what they do, but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts
• You're a writer first. The best brand work here will be in words: short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging
• You've driven organic growth. You've moved the needle on search visibility and social reach for a technical product, and the numbers hold up when we check them in Ahrefs
• You're comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building
• You think about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products, and you know how to write for that world
• Experience: 4+ years owning brand at a developer-facing or technical product company
• Work Authorization: Must be authorized to work in the United States. We're not able to sponsor US visas right now, though that may change down the line.

Preferred

• Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.

Benefits

• Salary that makes sense: $244,000–$277,000 USD/year, based on impact, not tenure
• Own a piece: Gain competitive equity in what you're helping build
• Generous PTO: 15 days mandatory, anything after 24 days, just ask (holidays excluded). Take the time you need to recharge
• Parental leave: 12 weeks fully paid, for all parents
• Wellness stipend: $100 USD/month for the gym, therapy, massages, or whatever keeps you human
• Learning & Development: Expense up to $1,000 USD/year toward anything that helps you grow professionally
• Team offsites: A change of scenery, minus the trust falls
• Sabbatical: 3 paid months off after 4 years, do something fun and new
• Full coverage, no red tape: Medical, dental, and vision (100% for employees, 50% for partner and kids). No weird loopholes, just care that works
• Life & Disability insurance: Employer-paid basic life and AD&D, short-term disability, and long-term disability. Coverage for life's curveballs