Senior Manager, Marketing Operations, UCANZ

Los Angeles, CA (On-site)

$124K/yr – $155K/yrSenior Level8+ years expFull time

Posted 8 days ago

Job Summary

Own the operational coordination of UCANZ marketing activity by turning global and regional strategies into executable plans, milestones, and delivery schedules, while ensuring a clear, integrated path from planning to launch across campaigns and asset production.

  • Lead regional planning and cross-functional coordination across Content, Social, CRM, and Paid Media
  • Oversee production pipelines, asset localization, and timely delivery for regional campaigns

Job Description

Responsibilities

  • UCANZ MARKETING OPERATIONS & EXECUTION
  • Own the operational coordination of UCANZ marketing activity, translating global and regional strategies into executable plans, milestones, asset requirements, dependencies, and delivery schedules.
  • Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution and launch.
  • Coordinate multiple campaigns, markets, asset types, stakeholders, and deadlines while maintaining clear ownership and accountability.
  • Establish operating standards that enable accurate, timely, and scalable execution across UCANZ channels and partners.
  • Anticipate execution risks, surface decisions, and proactively remove blockers that could affect quality, timing, budget, or campaign activation.
  • REGIONAL INTEGRATED PLANNING
  • Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into broader global marketing plans.
  • Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints.
  • Provide early visibility into local requirements, resource constraints, partner specifications, and execution risks.

Requirements

  • 8+ years of experience in marketing operations, campaign operations, creative operations, marketing production, media operations, or a related field within entertainment, streaming, media, technology, or another global consumer business.
  • 5+ years of people management experience.
  • Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, asset management, and delivery.
  • Experience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needs.
  • Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing, and promotional creative.
  • Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions.
  • Excellent project and operational management skills, with the ability to manage multiple campaigns, markets, languages, asset types, dependencies, and deadlines simultaneously.
  • Strong analytical and problem-solving skills, with demonstrated ability to identify execution risks early and drive issues through resolution.
  • Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures, and time zones.
  • High attention to detail and a strong commitment to brand consistency, executional excellence and the fan experience.

Preferred

  • Experience in anime, entertainment, streaming, television, gaming, or another global content-led consumer business is highly preferred.

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!
Crunchyroll logo

Crunchyroll

3.3 Glassdoor

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Founded in 2006
Los Angeles, California, USA
2.1K employees (791 in marketing)
1% recommend to a friend
0% CEO approval

Salaries

Posted range

$124K/yr – $155K/yr

Taken straight from the job posting.

The middle of this range ($139K) is in line with the median base salary for Senior Marketing Operations Manager roles in the United States ($139K).

Senior Marketing Operations Manager median pay in the United States

$139K/yr

Most pay falls between $116K and $149K. Based on 42 salaries.

See all Crunchyroll salaries

Marketing Team

Marketing Team Size
424 (21% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$26.8M
Last Raise
$22M
Series Unknown

Funding History

  • Nov 2015
    Series Unknown • $22M
  • Mar 2010
    Series Unknown • $750K
  • Feb 2008
    Series A • $4.1M

Traffic Signals

Monthly Visitors
185.5M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
14.6%
Direct
66.2%
Referral
2.8%
Social
14%
Paid
0.8%

Headcount Trend

Current headcount: ~2.1K
Crunchyroll logo

Senior Manager, Marketing Operations, UCANZ

Crunchyroll · Los Angeles, CA · On-site