Responsibilities

• Agency Relationship Management
• Leverage agency acumen to cultivate best-in-class agency partnerships.
• Serve as a key portfolio point of contact for creative, PR, media, technology, and consumer engagement agencies and vendors.
• Lead strategy for optimization of agency ecosystem, including leadership of key agency RFPs and agency transitions.
• Lead semi-annual agency performance reviews to collect and deliver agency performance feedback and obtain feedback on KDP’s performance to optimize ways of working.
• Leverage influence to build relationships with internal stakeholders and external partners at executive levels
• Provide thought leadership on optimization of agency fee/production models to maximize value and transparency.
• Agency Scope Development, Fee Negotiations and Continuous Improvement
• In partnership with Brand, Omni, Media and PR teams, define brand-specific agency needs and deliverables to develop portfolio agency scopes.
• Utilize strong industry knowledge and business acumen to define agency deliverables, advise on staffing plans, track performance, and strategically drive efficiencies in fee negotiations.
• Leverage strong negotiation skills to lead selected agency negotiations and reduce financial risk for KDP
• Seek out ways to increase operating efficiencies through strong negotiations, streamlining processes, and elevating standards of success with effective MROI.
• Drive improvements in processes and strengthen return on investment through effective post-analysis of all initiatives
• Make strategic recommendations to senior management for how to invest money and maximize return
• Optimization of Agency Ways of Working & Comms Process
• Lead ongoing definition and refinement of comms processes and agency ways of working across the portfolio to identify efficiencies and optimizations.
• Lead initiatives with in-house and external agency partners to drive consistency in approach, reduce agency burn and/or improve quality of deliverables/outputs.
• Develop and maintain exceptional cross-functional relationships to drive collaboration and efficiency across functions.
• Measure Success – Track Agency Performance and Audit Utilization
• Optimize agency performance tracking and reporting process and communication cadence Lead agency resource utilization tracking, identifying risks and potential areas for efficiency capture and/or cost mitigation.