Responsibilities

• Develop and execute an annual event experience strategy aligned to Solta’s business objectives, brand priorities, and portfolio growth plans.
• Partner with Brand Managers to translate brand strategies and messaging frameworks into cohesive, high-impact event experiences that achieve commercial and customer engagement goals.
• Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brand’s overarching strategy and positioning.
• Lead the planning and execution of congresses, tradeshows, customer programs and virtual events that elevate the Solta brand and generate qualified leads.
• Ensure all event content, creative, and messaging are consistent with Solta’s premium brand standards and comply with PRC requirements.
• Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on-time, on-budget delivery.
• Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre-, during- and post-event content is optimized for reach, engagement, and conversion.
• Ensure alignment between event execution and digital touchpoints, including email and social media—to deliver a seamless experience.
• Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post-event nurturing workflows.
• Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event.