Responsibilities

• Market Research & Insights: Conducts comprehensive market research to gather data on market trends, customer needs, buying behaviors, and industry developments across CHVAC segments and verticals.
• Competitive Intelligence & Analysis: Performs in-depth competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) of key competitors. Monitors competitor activity, market shifts, and emerging industry trends to proactively identify risks and growth opportunities. Translates competitive insights into recommendations that influence marketing strategy, sales enablement, portfolio positioning, and long-range planning.
• Analytics, Performance & Reporting: Establishes and governs marketing performance metrics, dashboards, and reporting to measure effectiveness, ROI, and contribution to CHVAC business objectives. Works with marketing managers to tracks campaign performance, pipeline impact, attribution, and channel effectiveness to inform continuous optimization and future investment decisions.
• Marketing Process & Systems Management: Leads end-to-end lead management for events and trade shows, including lead capture strategy, CRM campaign setup, lead routing, sales follow-up processes, SLA tracking, data quality, and post-event performance reporting. Owns and continuously optimizes end‑to‑end marketing operations processes to ensure consistency, efficiency, and scalability. Is accountable for CRM and Salesforce integration for all marketing campaigns, including campaign setup, lead flow, attribution modeling, pipeline visibility, and reporting. Serves as the primary marketing liaison to Sales Operations, Digital, and IT to ensure seamless data flow across CRM, marketing automation, analytics, and reporting tools. Manages and evolves the marketing technology stack, including CRM, marketing automation platforms, analytics tools, and digital asset management (DAM). Drives process standardization, governance, and automation to improve speed, visibility, compliance, and effectiveness of campaign execution.
• Cross‑Functional Leadership & Influence: Acts as a strategic partner to Sales, Product, Strategy, Communications, and Regional Marketing leaders to enable aligned planning and disciplined execution. Leads agency and vendor performance from an operational and measurement standpoint, ensuring consistent CRM usage, data quality, and reporting standards.
• CRM & Salesforce Effectiveness: Campaign‑to‑pipeline attribution accuracy, Lead routing, acceptance, and follow‑up SLAs, Salesforce campaign adoption and data quality scores
• Marketing Performance & ROI: Marketing‑sourced and marketing‑influenced pipeline, Cost per lead / cost per opportunity, Campaign ROI and conversion rates by channel
• Operational Excellence: Adoption of standardized marketing processes, Reduction in manual reporting and rework
• Insights & Decision Support: Timeliness and quality of executive dashboards, Utilization of insights in planning, Stakeholder satisfaction (Sales, Marketing, Finance)

Requirements

• Bachelor’s degree
• 10 + years of experience in marketing operations, analytics, and/or performance-driven marketing roles

Preferred

• Bachelor’s degree in Marketing, Business, Analytics
• Experience in HVAC, building systems, or industrial B2B industries
• Experience with marketing attribution modeling and campaign-to-pipeline reporting
• Proficiency with analytics and visualization tools (e.g., Tableau, Power BI, Google Analytics)
• Experience managing marketing technology ecosystems (CRM, automation platforms, DAM)
• Strong executive communication and presentation skills, with ability to influence senior stakeholders
• Proven experience managing CRM platforms (e.g., Salesforce) and marketing automation systems
• Demonstrated experience building and managing marketing performance frameworks, including KPIs, dashboards, and reporting

Benefits

• Health Care Benefits: Medical, Dental, Vision; Wellness incentives
• Retirement Benefits
• Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
• Disability: Short-term and long-term disability
• Life Insurance and Accidental Death and Dismemberment
• Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
• Tuition Assistance
• To learn more about our benefits offering, please click here Work with us | Carrier Corporate. The specific benefits available to any employee may vary depending on state and local laws and eligibility factors, such as date of hire and the applicability of collective bargaining agreements.