Responsibilities

• Directly manage, mentor, and develop a team of 2–3 marketing operations professionals, setting priorities and holding the team accountable to goals.
• Own the end-to-end lead management strategy — including lead scoring, funnel design, and lead nurturing — ensuring processes scale with the business.
• Lead cross-functional initiatives with marketing, sales, and business operations, representing the lead management function in senior stakeholder conversations.
• Oversee marketing automation in HubSpot and Salesforce, driving continuous optimization of workflows and establishing governance practices across the team.

Requirements

• 9+ years of B2B marketing operations experience with expertise in HubSpot and Salesforce.
• 2+ years of people management experience with a demonstrated ability to develop and retain talent.
• Deep experience in lead management, marketing automation, and CRM systems.
• Proven ability to lead cross-functional initiatives and influence stakeholders at all levels.

Preferred

• Experience building lead management processes in a high-growth B2B SaaS environment.
• Strong analytical skills with the ability to translate data into strategic recommendations for senior leadership.
• Familiarity with web analytics tools including Google Analytics, Tag Manager, and UTM tracking.
• Excellent project and program management skills with a track record of delivering complex initiatives.
• Clear understanding of B2B SaaS sales and marketing processes.
• HubSpot and/or Salesforce certifications.