Responsibilities

• Own the cross-functional model for identifying, tiering, and activating high-value, in-market accounts across Marketing, SDR, and Sales motions
• Translate intent signals, fit data, engagement behavior, and account priorities into clear activation rules and GTM action paths
• Build and maintain a unified view of target-account prioritization across signal sources and engagement systems
• Orchestrate coordinated activation across owned, paid, email, SDR, web, campaign, and conversational channels so teams are acting on the same account intelligence
• Partner with Demand Generation, Marketing Operations, SDR leadership, Revenue Operations, and Sales to align account selection, routing, sequencing, and engagement strategy
• Define and improve the operating logic for when and how accounts move into prioritized plays, accelerated follow-up, or coordinated outbound and inbound motions
• Create leadership visibility into account engagement coverage, channel overlap, execution gaps, and signal-to-activation performance
• Develop dashboards, scorecards, or reporting frameworks that give stakeholders a control-tower view of GTM execution against priority accounts
• Identify duplication, inefficiency, and channel conflict in account engagement motions and implement improvements that reduce wasted effort
• Partner with system owners to connect data, workflows, and activation tools across platforms such as 6sense, TechTarget, HG Insights, Qualified, CRM, marketing automation, and related GTM systems

Requirements

• 5+ years of experience in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or a related GTM discipline
• Experience using account signals, intent data, engagement data, and firmographic or technographic inputs to guide marketing or sales activation
• Proven ability to drive alignment across Marketing, SDR, Sales, and Operations teams without direct authority
• Strong understanding of B2B funnel mechanics, lead and account lifecycle concepts, and pipeline creation motions
• Experience building or improving operational frameworks that connect insight, prioritization, and execution across teams
• Familiarity with martech and data platforms used in signal-based GTM, such as intent providers, conversation platforms, CRM, marketing automation, and reporting tools
• Strong analytical skills with the ability to interpret performance data and translate findings into action
• Excellent communication and stakeholder management skills, including the ability to influence decisions across functions and levels
• Strong organizational judgment, attention to detail, and ability to manage ambiguity in fast-moving environments

Preferred

• Experience in B2B SaaS or enterprise technology marketing
• Familiarity with account-based marketing, buying-group signals, and intent-driven GTM strategies
• Experience partnering closely with Marketing Operations, Revenue Operations, SDR teams, or Sales leadership
• Working knowledge of platforms such as 6sense, TechTarget, HG Insights, Qualified, Salesforce, and marketing automation tools
• Experience building reporting frameworks or dashboards that improve GTM visibility and actionability

Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)