Responsibilities

• Own the technical implementation side of the marketing roadmap—setting priorities, tracking performance, and continuously optimizing.
• Develop and execute comprehensive marketing strategies based on the content created by other team members so that all marketing efforts are aligned with company vision, growth goals, and revenue targets including posts, social media content and campaigns, email campaigns, and marketing materials.
• Ensure that the implementation of the marketing strategy is consistent in all touchpoints.
• Oversee marketing implementation cost budgets and ensure efficient allocation of resources for maximum impact.
• Oversee the technical aspect of all digital marketing campaigns aligned with company goals and objectives, including SEO/SEM, paid media (Google Ads, Meta, LinkedIn), email marketing, email marketing list sourcing, management and tracking and website updates and performance monitoring to increase brand awareness and lead generation.
• Report on campaign results, ROI, pipeline impact, and brand health to leadership.
• Serve as a brand guardian for all aspects of marketing implementation
• Generate reports on department progress and outline strategies for improvement.
• Manage and prioritize multiple responsibilities and projects assigned.

Requirements

• Bachelor’s degree in marketing or technical aspects of the core requirements.
• Experience working with senior leadership.
• 5+ years of experience in similar roles.
• Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics.
• Certified in Google Ads, SEO, Social Media Ads and Email Marketing/CRM.
• Ownership of KPIs such as lead generation volume, cost per lead, conversion rate, and email open rates.
• Knowledge and experience in marketing automation platforms such as Replay.io, HubSpot, Mailchimp, or similar tools
• Self-starter with a proactive and creative mindset
• Excellent verbal and written communication and executive reporting skills.
• Proven success in managing the technical aspect of building and executing strategic marketing plans that drive measurable growth. Experience with CRM systems, automation tools, and data visualization/reporting platforms.

Benefits

• Excellent health, dental and vision benefits, 401K with company match; 3 weeks paid time off to start, plus 11 holidays.