Responsibilities

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.

Requirements

• Minimum of 5 years of experience in a Marketing Operations or similar role.
• Hands-on, advanced experience with HubSpot required.
• Strong understanding of B2B demand generation, lead lifecycle management and marketing automation.
• Hands-on experience using AI tools within a marketing automation platform (e.g., HubSpot's AI features, predictive lead scoring, AI-assisted reporting), or a demonstrated track record of adopting AI tools to improve marketing operations efficiency.
• Comfortable using generative AI tools (e.g., ChatGPT, Claude) for analysis, documentation and workflow design.
• Proven ability to analyze data, identify insights and make recommendations.
• Experience working closely with Sales and Revenue teams.
• Exceptional attention to detail and a process-oriented mindset.
• Strong communication skills with the ability to explain technical concepts clearly.
• Demonstrated ability to develop and execute marketing operations strategy aligned to company growth objectives.

Preferred

• Experience in B2B SaaS or technology-driven organizations.
• Familiarity with CRM integrations, attribution models and revenue reporting.
• Experience building or implementing AI-driven attribution, lead scoring or predictive analytics models in a B2B SaaS environment.
• Experience scaling marketing operations in a growing organization.

Benefits

• Fully Remote work environment
• Unlimited PTO (Highly suggested 3-week minimum)
• Flexible Hours to fit your work-life balance
• 100% healthcare premiums covered for employees
• 70% healthcare premiums covered for dependents
• Low-cost vision and dental coverage for employees
• Automatic 3% employer contribution to 401k
• 12 weeks of fully paid parental leave
• Technology stipend to cover the equipment you need to set up your home office
• Professional development reimbursement to support continued learning