Responsibilities

• Exemplify our results-focused value by acting as the primary administrator and architect for our Marketo instance, setting the quality bar for database hygiene, compliance, and scoring implementation.
• Design, optimize, and maintain our lead routing graph using LeanData to ensure buyer signals and outcomes-driven prioritization keep our revenue teams acting fast on what matters most.
• Build and scale robust automations across our stack using Tray.io to streamline our go-to-market motions and accelerate pipeline generation.
• Safeguard integration health across our ecosystem, proactively troubleshooting errors and partnering with Business Systems to ensure seamless data flows.
• Manage our marketing operations agency relationship, maximizing execution capacity by aligning on scope, throughput, and strict SLAs.
• Lead critical operational cadences, including weekly KPI reporting, email send calendars, and comprehensive list import quality assurance.

Requirements

• Advanced technical proficiency as an administrator and architect within Marketo, with deep knowledge of smart campaign logic, database hygiene, and Salesforce synchronizations.
• Strong capability in designing complex routing graphs, account-based logic, and inbound scheduling rules using LeanData.
• Deep Salesforce fluency, comfortably working with campaign objects, lead/contact routing, and custom reporting.
• Hands-on experience building workflow automations and integrations using iPaaS platforms (such as Tray.io or Workato) or custom scripts.
• Proven experience managing multi-tool marketing ecosystems (e.g., 6sense, ZoomInfo, Salesloft, or attribution/enrichment platforms) and maintaining integration health.
• Collaborative mentality by prioritizing ‘we’ and not focusing on ‘me’ when partnering cross-functionally with Business Systems, Marketing, and Revenue leaders.
• Superb written communication skills, with a track record of documenting complex system logic and explaining technical trade-offs to non-technical stakeholders.
• Experience managing external vendor or agency relationships to drive throughput, quality control, and execution alignment.