Responsibilities

• Systems & Roadmap Strategy - Own and maintain a CRM/GTM systems roadmap aligned to business objectives. - Evaluate new HubSpot functionality and adjacent technologies; recommend build vs. buy. - Prioritize enhancement requests across Sales, Marketing, CS, and Finance stakeholders.
• Data Governance & Revenue Analytics - Own data definitions so reporting is consistent across Marketing, Sales, CS, and Finance — the single point of accountability - Deliver weekly full-funnel reporting: conversion rate analysis, funnel leakage identification, cohort analysis, attribution governance, forecasting support, and pipeline velocity measurement.
• Integration & Ecosystem Architecture - Own the HubSpot ecosystem architecture and integration strategy across our current integration footprint (5+ systems) and legacy CRM processes.
• CRM Governance & UX - Act as the primary admin for HubSpot Sales Hub, ensuring the platform supports both a high-volume inbound lead engine and our Group Sales motion. - Design and optimize automated sales sequences and internal notifications to improve lead response time and conversion. - Architect and build advanced lead scoring and lead routing logic to match reps with the right leads at the right time.
• Cross-Functional Partnership - Collaborate weekly with the LCM Team to ensure marketing-generated leads and product signals are accurately tracked through the HubSpot lifecycle. - Lead the technical implementation and optimization of a new outbound sales motion and upsell strategies.
• Standardization & Change Management - Build and maintain real-time dashboards for sales activity and pipeline health. - Create and maintain documentation for CRM and revenue-process standards to ensure 100% confidence in sales numbers and attribution metrics. - Lead process mapping and change management as new workflows and systems are rolled out across GTM teams.

Requirements

• 5+ years of HubSpot Administration: proven track record managing HubSpot at scale in a B2B SaaS environment
• Revenue/Sales/Marketing Operations Experience: ( Must) demonstrated ability to operate as a cross-functional strategist, not just a system administrator.
• Integration Management & Data Governance: must-have given our legacy HubSpot instance and numerous data sources — someone needs to own this ecosystem end-to-end.
• Design and optimize automated sales sequences and internal notifications to improve lead response time and conversion.
• Architect and build advanced lead scoring and lead routing logic to match reps with the right leads at the right time.
• Cross-Functional Partnership
• Lead the technical implementation and optimization of a new outbound sales motion and upsell strategies.
• Standardization & Change Management
• Create and maintain documentation for CRM and revenue-process standards to ensure 100% confidence in sales numbers and attribution metrics.

Preferred

• PLG and SLG Operating Model Experience (STRONGLY preferred): proven experience supporting both motions simultaneously
• Attribution & Funnel Measurement Across Models (STRONGLY preferred): experience building measurement that holds up across both PLG and SLG
• Process mapping and documentation experience.
• Change management experience.
• Business analysis experience.
• Outbound Motion Building: demonstrated experience building and scaling outbound and upsell motions from the ground up.
• Platform Power User: deep expertise in HubSpot custom objects, advanced workflows, and complex revenue reporting.
• Enablement Mindset: enjoys training sales teams and simplifying complex technical processes into easy-to-follow workflows.

Benefits

• We offer a competitive benefits program including: - Medical, dental, vision, life & disability insurance - 401(k) plan with company match - Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays - Mental health resources - Paid parental leave & Backup Care - Tuition reimbursement - Employee Resource Groups (ERGs)