Senior Manager, Marketing Analytics & Insights

Responsibilities

• Develop and maintain ACP's marketing measurement framework, establishing consistent definitions, methodologies, and reporting across brand awareness, audience engagement, demand generation, membership, events, sponsorships, conversion, retention, and revenue outcomes.
• Analyze performance across brand, content, digital, membership, events, sponsorships, audience development, and growth marketing initiatives to identify trends, opportunities, and areas for optimization.
• Build and maintain dashboards and reporting that connect marketing activity to key audience, marketing, revenue, and organizational goals, including executive-level reporting that provides visibility into performance, growth metrics, marketing ROI, and strategic priorities.
• Develop benchmarks, forecasts, and performance models that help Marketing and ACP leaders understand expected results, assess progress, and identify meaningful changes in performance.
• Partner closely with the Senior Director, Growth Marketing to develop measurement approaches and establish KPIs, evaluate Membership and Event marketing effectiveness, and translate performance data into actionable insights and recommendations.
• Develop and refine audience segmentation models that identify meaningful audience groups and provide insight into differences in engagement, conversion, and retention across ACP’s audiences.
• Build analytical views of audience journeys across ACP touchpoints, identifying how priority audiences engage with ACP and providing insight into Membership and Event participant behaviors and decision points.
• Identify conversion points, drop-off patterns, engagement signals, and opportunities to improve audience progression across the marketing funnel and priority audience segments.
• Provide insights that inform business prioritization, targeting, lifecycle strategy, campaign development, and optimization.
• Partner with functional leads to measure and evaluate the performance of ACP's digital channels, website experience, content strategy, audience acquisition efforts, and brand-building initiatives.

Requirements

• Bachelor’s degree in marketing, business, analytics, statistics, economics, communications, or related field; equivalent relevant experience will be considered.

Preferred

• Experience working in a B2B, membership, association, events, or similarly relationship-driven environment strongly preferred.

Benefits

• ACP offers a 401k, PTO and sick leave, commuter benefits, wellness reimbursement, and professional development/tuition reimbursements for eligible employees.