Senior Manager, Marketing Analytics- Gastroenterology

Responsibilities

• Gastroenterology market analytics
• Analyze physician, account, patient, payer, and competitive data across the Ulcerative Colitis and Crohn’s Disease markets.
• Evaluate national and subnational market performance, including patient starts, new-to-brand prescriptions, switches, persistence, adherence, fulfillment, and other relevant commercial metrics.
• Identify emerging market trends, competitive dynamics, customer opportunities, and potential risks to brand performance.
• Develop actionable recommendations to improve commercial execution and business performance.
• Brand strategy and business partnership
• Serve as a strategic analytics partner to Gastroenterology Marketing, Sales, Finance, Forecasting, Market Access, Patient Services, and other cross-functional stakeholders.
• Partner with Marketing and Sales leadership to align analytics priorities with brand strategy and key business objectives.
• Translate business questions into structured analytical plans and recommendations.
• Develop clear narratives that connect analytical findings to strategic and tactical actions.

Requirements

• - Bachelor’s degree in analytics, statistics, economics, mathematics, computer science, data science, engineering, marketing, business, or a related quantitative discipline.
• - Seven or more years of relevant experience in marketing analytics, commercial analytics, sales analytics, advanced analytics, or a closely related field.
• - Experience using sales and marketing information to develop business strategies and recommendations.
• - Strong analytical reasoning, intellectual curiosity, business acumen, and problem-solving skills.
• - Hands-on experience with pharmaceutical data, including patient-level, physician-level, account-level, sales, payer, formulary, specialty pharmacy, and promotional data.
• - Experience with third-party pharmaceutical data sources such as IQVIA or Symphony Health data, including APLD, DDD, Xponent, NSP, NPA, or comparable datasets.
• - Experience in one or more analytical domains, including patient analytics, segmentation and targeting, promotional optimization, omnichannel analytics, forecasting, launch analytics, digital analytics, market access analytics, or marketing mix measurement.
• - Experience developing key performance indicators, measurement plans, dashboards, and return-on-investment assessments.
• - Strong communication, presentation, influencing, and analytical storytelling skills.
• - Demonstrated ability to lead projects, manage competing priorities, and work effectively in a fast-paced, matrixed organization.

Preferred

• - Advanced degree such as an MBA, MS, MPH, or PhD.
• - Experience within the pharmaceutical, biotechnology, or healthcare industry.
• - Experience supporting Gastroenterology, Immunology, Ulcerative Colitis, Crohn’s Disease, or other specialty markets .