Marketing Analytics - Lifecycle

Responsibilities

• Analyze LCM performance, identify opportunities to optimize individual campaigns and the broader customer journey, and translate findings into actionable insights that drive business impact.
• Develop the data infrastructure, measurement frameworks, and attribution methodologies needed to understand the impact of lifecycle marketing across campaigns, channels, and product interactions.
• Partner cross-functionally with marketing, product, engineering, and data teams to improve measurement capabilities, connect marketing activity to product outcomes, and inform broader business and marketing strategies.
• Leverage AI-powered tools and techniques to accelerate analysis, develop and validate predictive insights, and push the boundaries of what’s possible in marketing analytics.
• Share insights and recommendations to senior leadership and stakeholders to influence the direction of the business

Requirements

• 3-7 years of professional experience in marketing analytics with experience with lifecycle as a plus.
• Demonstrated track record in marketing analytics, including hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.
• Advanced SQL and AI skills, with the ability to independently pull and analyze complex datasets.
• Strong analytical thinking and problem-solving skills — you can go from ambiguous questions to clear insights.
• Intellectual curiosity to look beyond the ‘what’ and answer the ‘why’.
• An act-like-an-owner mentality. We have a bias toward taking action.

Benefits

• What We Offer - Competitive base salary, stock options, and health benefits from Day 1
• - 401(k) plan with company match
• - Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• - A high-growth, mission-driven, inclusive culture where your work has real impact