Responsibilities

• In this role, you aren’t just managing a brand from a distance; you are the leading voice for local impact and community connection across a 4,300-store footprint. You act as a grassroots organizer at scale, viewing our retail locations not as coordinates on a map, but as individual opportunities for deep community connection. By building the playbooks that empower our field teams to become local influencers, you ensure that Boost feels like a friend and the heartbeat of every community we serve rather than a faceless corporation.
• Develop the grassroots playbook that allows 4,300 stores to execute high-impact local activations, ranging from youth sports sponsorships to community festivals
• Launch a standardized local event measurement framework within your first 90 days to quantify the impact of community presence on subscriber acquisition and brand sentiment
• Create self-service marketing toolkits and training for field leaders and store managers to empower them to own their local market growth and drive regional relevance
• Use localized data to identify under-penetrated neighborhoods and design custom strike team marketing plans that boost foot traffic and local market share
• Direct the strategy for experiential marketing and community partnerships, ensuring every local touchpoint reinforces our value proposition and drives measurable lead generation
• Lead the collaboration with creative and media agencies to produce localized assets that feel authentic to specific regions while maintaining national brand integrity
• Manage a complex local marketing fund with a focus on achieving high ROI on every dollar spent at the neighborhood level

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field
• 7+ years of experience in Marketing, Field Operations, or Community Relations
• Proven experience managing multi-unit retail footprints (telecom experience is a plus)
• 3+ years of experience directly managing and developing a team
• At least 5 years of experience with:
• Local/Regional Marketing Strategy and Event Planning
• Localized digital tools such as Yext, SOCi, or similar local SEO/social platforms
• Marketing Analytics Platforms and CRM systems
• Visa sponsorship not available for this role
• Additional Qualifications:

Preferred

• Background in field marketing, experiential branding, or regional marketing strategy for multi-unit retail or telecommunications brands
• Experience managing large-scale event budgets and vendor networks across 1,000+ units or multiple geographic territories

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.